シェイプウェア市場の動向：購入者が注目すべき2つの主要分野

目次

Amid the global trend of increasing fashion and health awareness, the shapewear market is undergoing profound changes. For purchasers, accurately understanding market trends and promptly adjusting product selection strategies are key to standing out in intense market competition. Below, we will delve into the latest trends in the 2025 shapewear market and provide practical recommendations for purchasers.

Market Size and Growth Trends

From a regional perspective, the European and American markets have long been key consumption areas for shapewear. Taking the United States as an example, consumers’ emphasis on body management and the influence of fashion trends have created a broad consumer base for shapewear. In Europe, as health and fashion concepts become increasingly ingrained, the shapewear market continues to grow steadily. In Southeast Asia, as economic development and living standards improve, consumers’ awareness and willingness to purchase shapewear are steadily increasing, presenting significant market potential. Countries such as Indonesia and Vietnam are currently experiencing rapid growth in the shapewear market.

Latest Market Trends

Widespread Adoption of Eco-Friendly Materials

As global environmental awareness grows, consumers are increasingly favoring eco-friendly products, a trend that is profoundly influencing the shapewear industry. Currently, many shapewear brands are actively embracing sustainable development, extensively adopting eco-friendly materials in product manufacturing. Recycled polyester fiber is a prime example, typically made from recycled plastic bottles and other waste materials. This not only reduces reliance on new resources but also alleviates environmental pressures from landfill and incineration. Additionally, the use of organic cotton is becoming increasingly widespread. Organic cotton is grown without the use of fertilizers or pesticides, significantly reducing pollution of soil and water sources. Its natural, skin-friendly properties also provide consumers with a more comfortable wearing experience. Furthermore, the application of biodegradable materials in the shapewear industry is gradually gaining traction. These materials can decompose in natural environments within a certain timeframe, avoiding the long-term environmental harm caused by traditional plastic materials. Many brands have incorporated these eco-friendly materials into the design and production of shapewear, which has been warmly welcomed by the market.

Significant growth in plus-size demand

As society becomes more accepting of diverse body types and the concept of “body positivity” gains traction, the market demand for plus-size shapewear has seen rapid growth. In the past, the shapewear market primarily focused on standard-sized products, leaving limited options for plus-size consumers. Today, an increasing number of brands are prioritizing this niche market, investing more in research and development and production of plus-size shapewear. These plus-size shapewear designs take into account the characteristics of plus-size bodies, using wider elastic fabrics to ensure comfort and fit, while optimizing silhouettes to provide better shaping effects. Whether in terms of style design or functional performance, plus-size shapewear is gradually aligning with standard-sized products, meeting plus-size consumers’ dual needs for shaping and fashion.

Purchasing Strategy Recommendations for Buyers

Align with Environmental Trends and Optimize Product Structure

Buyers should actively respond to environmental trends and prioritize shapewear products made from eco-friendly materials. When collaborating with suppliers, thoroughly understand their raw material procurement channels to ensure the reliability and compliance of eco-friendly materials with relevant standards. Additionally, pay attention to suppliers’ production processes to confirm whether they implement energy-saving and emissions-reduction measures during production, achieving environmental sustainability across the entire supply chain from raw materials to finished products. In terms of product structure, appropriately increase the procurement proportion of eco-friendly shapewear to establish an eco-friendly product series, attracting environmentally conscious consumer groups. For example, introduce basic shapewear made primarily from recycled polyester fiber and organic cotton, as well as high-end custom shapewear using biodegradable materials, to meet the needs of consumers at different levels.

Expand the plus-size product line to meet diverse needs

In response to the growing demand for plus-size shapewear, buyers should actively expand their plus-size product lines. Communicate with suppliers to ensure they can offer a wide range of plus-size options, from standard plus sizes to extra-large plus sizes, to meet the needs of consumers with different body types. In terms of design, choose fashionable and diverse plus-size shapewear styles to avoid the issues of traditional plus-size clothing being monotonous and lacking in fashion appeal. You can draw inspiration from the plus-size shapewear designs of international renowned brands, combining them with local market consumer preferences to select distinctive products. Additionally, in terms of store displays and marketing promotions, allocate sufficient space for plus-size shapewear. Utilize methods such as model displays and customer review sharing to allow plus-size consumers to gain a more intuitive understanding of the product’s shaping effects and wearing experience, thereby enhancing their purchasing confidence.

The shapewear market in 2025 presents both opportunities and challenges. Purchasers must closely monitor market trends and promptly adjust their product selection strategies to gain a competitive edge in the market and achieve sustained business growth.